PENGEMBANGAN PRODUK HALAL SEBAGAI STRATEGI PENINGKATAN KINERJA UMKM DAN BISNIS WISATA
Abstract
Abstrak: Pengembangan Produk Halal Sebagai Strategi Peningkatan Kinerja UMKM dan Bisnis Wisata. Penelitian ini menganalisis inovasi produk halal sebagai strategi memenangkan pasar muslim di Indonesia, yang mayoritas penduduknya (86,9%) beragama Islam. Produk halal perlu memenuhi persyaratan seperti label atau sertifikasi halal. Dengan pendekatan kualitatif melalui analisis konten, dokumentasi, dan wawancara, penelitian ini mengeksplorasi peran label halal bagi UMKM dalam meningkatkan keuntungan. Hasil menunjukkan bahwa UMKM perlu melakukan uji kelayakan produk untuk memperoleh sertifikasi halal sebagai bentuk pemenuhan mandataris, sekaligus menjawab permintaan pasar yang terus meningkat terhadap produk halal di Indonesia.
Abstract: Halal Product Development as a Strategy to Improve the Performance of MSMEs and Tourism Businesses. This research evaluates halal product innovation as a strategy to capture Indonesia’s Muslim market, which comprises 86.9% of the population. A product is considered halal if it meets specific criteria, including obtaining a halal label or certification. The study investigates how halal labeling impacts MSME profitability using a qualitative approach involving content analysis, documentation, and interviews with selected informants. Findings reveal that MSMEs must conduct product feasibility tests to obtain halal certification. This certification is mandatory and essential for meeting increasing consumer demand, making it a strategic advantage for MSMEs seeking to compete in the expanding halal market in Indonesia.
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Copyright (c) The Author(s)
